About Darlana
There's a version of digital advertising that brings more stress than freedom. Partners who are hard to reach, reports that say nothing, and campaigns that keep running without you knowing where they're headed. You outsourced to get some of your time back. Then you realise nothing has really changed.
Darlana Studio exists because we believe it doesn't have to be this way.
We take on few clients, and that's a deliberate choice. Real attention can't be split across an endless number of clients. Getting to know a business, understanding the people behind it and genuinely caring about the results takes time, energy and presence. Templates can't replace that.
Introduction
You work with me, directly.
I'm Bonita Daniella Tóth, the founder of Darlana Studio. I fell in love with marketing six years ago, and since then I've managed advertising for many webshops and service businesses, in both B2B and B2C, across several European markets. Since moving to Malmö, I mainly help businesses in the Øresund region, but as a Hungarian I'm just as glad to support Hungarian companies as they grow.
Approach
Why we work this way
Over the years, across different industries, markets and stages of growth, the same patterns showed up again and again.
Most advertising problems aren't platform problems. They're business problems. Unclear goals, weak tracking, poor communication, no strategy. Or simply not having the right support at the right time.
We've seen what it looks like when things work well. We've also seen how rarely that happens. That's where Darlana came from, and why we built it the way we did.
How we work
How we operate
We don't take on everyone. Before we start, we always talk about whether we're genuinely a good fit. If we don't think we can make a real difference, we'll say so, and we won't charge for something we're not confident we can deliver.
What we take on, we do as well as we possibly can. Every engagement is built around the business itself: its goals, context and challenges. Whether it's ad management, an audit, mentoring or consultancy, every piece of work gets the time and depth it deserves.
Google Ads is our core expertise, but not our only tool. We always choose the channel that best serves the business's goals, whether that's LinkedIn or a newer, emerging platform.
Alongside paid advertising, we also offer brand design. From the logo to a complete identity system, we design a presence that matches the quality of the business's work.
Experience
What shaped our approach
Every client's story was different. The underlying problems rarely were. Good ad management doesn't need magic. It does need clear goals, reliable tracking and honest communication. That sounds simple, yet in practice it's surprisingly rare.
Many businesses' ads don't underperform because of bad campaigns, but because no one stopped to look at the whole system. We bring that missing perspective to every engagement.
