Outsourcing should make things easier
Handing your ads over should take something off your plate. Often it doesn't: communication is slow, results are hard to read, and you're still the one keeping everything together.
We keep our client list small on purpose. It means we know your business, your numbers and your goals, and you never have to explain things twice.
We work best with businesses that have a proven product or service, see paid ads as a long-term growth channel, and want a partner who asks questions. We're probably not the right fit if you're looking for overnight results or a set-and-forget solution.
Best suited for businesses spending at least 10,000 SEK a month on ads, or the equivalent in DKK or EUR. Working with a smaller budget? Google Ads Mentoring or Paid Ads Consultancy may be a better fit.
Good results come from many small, good decisions.
So we look after the whole picture.
We only advertise where it pays off.
Where depends on your business, not the platform.
Google Ads is where we do most of our work, because that's where people are already searching for what you offer. But we don't force it. If your product sells visually, we'll recommend Meta. If your audience is strongly B2B and there's demand for it, LinkedIn. And if your buyers turn to ChatGPT for answers, we can reach them there too.
First we look at what your business needs and whether a platform makes sense for you at all. If more than one channel fits, we prioritise, or, if your budget allows, cover several and build a strategy for how they work together.
What we build on
Google Ads
Channels where demand for what you offer is already proven.
Worth testing
Meta LinkedIn ChatGPT Taboola
A fixed budget, a clear goal and a set point to stop.
Better to skip
Anything that won't pay off
We'll tell you this too, even when it means less work for us.
What's included
Campaigns, tracking and everything around them.
Setup
Strategy and channel choice, campaign structure, keywords, audiences and ad copy, plus accurate tracking.
Ongoing work
Ongoing optimisation on every channel, for example bids, budgets and targeting, with a close eye on the quality of your leads and sales.
Beyond the campaign
Recommendations for your landing pages, budget planning across channels, and monthly reporting in plain language.
How it works
A free call
We talk about your business and your goals, look at which channels make sense for you, and see whether we're the right fit for each other. If we are, we put together a tailored proposal.
Access and kick-off
Once you've accepted the proposal, we ask for access to your ad accounts and tracking tools, and go through everything before we meet. That way, the kick-off is spent on what matters: your goals, your audience and what success looks like for you.
Setup and transition
Within a few working days of the kick-off, you get the proposed campaign structure for each channel, the ad copy, and keyword research or audience plans, depending on the platform. Once you've approved them, we set up accurate tracking and move over to the new structure step by step. Starting from scratch? Then we build the tracking and campaigns right away.
Let's see if we're a good fit
Start with a free call about your business.
Tell us a little about your business, your current advertising and what you'd like to achieve. We'll reply within one business day and let you know whether we have room.
Frequently asked questions
No. We work on a 30-day notice period. We'd like you to stay because it's working.
Usually one to two weeks, depending on how complex your account is and how quickly we can align on goals and access.
Email us and you'll hear back within one business day. Need to talk? There's a shared calendar link, so you can book a time whenever it suits you.
We recommend a monthly report, since data needs time to mean something. If you'd like more regular check-ins, we'll adapt.
New ads and bigger changes go through you, if you'd like. Or leave them to us. The day-to-day optimisation is ours to handle.
Google Ads is our core. LinkedIn, Meta, Taboola and ChatGPT ads come in when they fit your goals. We don't run TikTok Ads.
Every client gets a tailored proposal. We're best suited to businesses spending at least 10,000 SEK a month on ads, or the equivalent in DKK or EUR. If you've had an audit with us first, the audit fee is credited towards ad management.
Paid advertising takes time to optimise, and we'll always be honest about realistic timelines. If something isn't working, we'll tell you rather than quietly carry on.
Yes. We work with you in English. Ad copy in Swedish or Danish is either written by your team or checked by a native-speaking proofreader, whichever suits you better. We agree on this at the start.
We'll tell you, and we'll work out together how we can still help in the meantime.